Why Logo Design
Posted on | October 14, 2011 | No Comments
What is my favorite thing to design?
Without a doubt it would be a Logo. When I consider all that that little image needs to do for someone, all it needs to convey, and represent, I get excited. One image to tell your story.
One small box to show yourself off, represent who you and your company are. There is a lot riding on that one little piece of design. And quite frankly the rest of the site is gravy after the logo is done. A logo done right can stand alone. It can scale from a tiny button on a phone to a large sign and still command respect.
A logo done wrong is a wasted opportunity to start your story, to begin to tell your side of things. While a logo done right fades into the background of a design, and reinforces everything you and your company are.
It is the hardest piece of any design puzzle to find. The corner piece, quite literally in most websites. Once this piece is found and crafted to the proper shape the rest of the design work is less challenging. I love doing logo design because it is the hardest thing to do, in the entire process. I enjoy the challenge
